selflesscentrism
Ignoring the basic inherent goodness in ourselves and each other does more harm to society than assaulting and oppressing each other. Because the ignorance of basic goodness is an assault on it. Reminding everyone to be courteous ladies & gentlemen and to not assault, accost and or exert coercive sexual force over others is a noble message and perhaps founded on genuinely good intentions. We should all be the best we can be. Shaming a unique group of otherwise competent people through a meticulously crafted TV spot might be a clever way to sell some razors and even to gain some market share among a generation of easily misled and lazy minded men and women. Instead of being an advertisement to sell a product, it’s a propaganda message masquerading as an advertisement. What for?
Attaching mostly white males as the recipients of a shame message delivered by Proctor and Gamble’s Gillette in the now famous youtube ad last week is shameful in itself. The undisciplined and short attention spans of the general public make it easy for a fortune 100 conglomerate to sneak post-modernist propaganda into our news feeds disguised as marketing. What’s going on behind the scenes in the social justice war room? Last month, P&G’s most likely rival, Johnson & Johnson, suffered a PR bombshell when it acknowledged the company new about asbestos in its baby powder dating as far back as half a century. This would be an opportune moment for an equally stodgy conglomerate like P&G to polish up its products branding and image among an ever influential generation of lazy thinkers and some of their ominously self-righteous parents. Looking at both sides of the message to see the bipolar forces at work we can see how both are wrong. “In this corner!” We have oppressive straight white males wielding toxic masculinity and clinging to their power over every other identifiable group of people- essentially ignoring everyone’s basic inherent goodness. “In the other corner!” Proponents of Gillette’s divisive message spoke out in favor of it because “enough is enough” and “it’s about time!”-falsely validating the messenger’s self-righteousness disguised as basic goodness while vilifying the culprits as basically NOT good. This is how to spot a spot that is not a really a spot.
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